OC Concept store- Orianne Collins sings a sweet tune

I know exactly the place Jay Z, Kanye West, Drake and Eminem will likely do the bulk of their Christmas shopping this year. That is, if they don't want to leave the country for some wicked international finds.

Madison Avenue isn't known for inexpensive shopping, and the latest offering to the luxury strip, OC Concept Store, won't exactly lower the average price point. The letters don't refer to the Cali coast, or even the hit-show of the same name (though Summer would def be down for shopping here), but rather Swiss-born entrepreneur Orianne Collin's new temple to decadence—the 3,400 square foot boutique, primarily men's focused, carries an array of upper-end brands (Armani/Casa, Audemars Piguet, and Chopard), plus items custom-created for the store—think limited-edition helmets, candles, and even champagne.

In addition to the signature Orianne Collins Jewellery line, jewelry from Chopard, Jacob & Co, Audemars Piguet, Richard Mille and more, exclusive to the OC boutique, line the downstairs showroom accompanied by a fully stocked bar with the OC brand champagne and a VIP caviar bar. Orianne, a true Swiss patriot, has generously sprinkled treats from Switzerland all over the store, from Swiss Chocolatiers to a few pieces from the Roger Federer Nike line.

The boutique boasts a lavish spread of luxury items you won’t find anywhere else, with an added touch of completely customizable keys to any clients desires. Whether you’d like to build your own yacht, chalet, trunk, jewelry case, or beauty product, virtually everything in the OC Concept store can be molded to fit your needs.

I have to tell you, some of these watch cases will have your head spinning! They actually are designed to hold a multitude of watches that do exactly that - spin!

As quiet as its often kept, Orianne Collins is crooner Phil Collins ex-wife, who walked away with a 50 million dollar settlement. I know, totally gauche to mention it. Between the watch cases, yacht enhancements and chalets - you'll need about 50 million!

Photos courtesy of Poshglam
655 Madison Avenue (at East 60th Street); 212-759-9220